Media Lens on the Election

THE famous physicist Albert Einstein was fond of Gedankenexperimenten – thought experiments – which tested his understanding of physics problems and stimulated solutions to them. For example, when he was a teenager, Einstein asked himself, 'What would the world look like if I rode on a beam of light?' Pursuing this question, he eventually came up with the Special Theory of Relativity and the most famous equation in science, E=mc².
Imagine, then, this thought experiment. Consider how a general election might turn out if the media spectrum ran the whole gamut from the right - the BBC, Guardian and Independent, for example - to the hard right (the Mail, Sun, Express and so on). Some readers might object that the BBC, Guardian and the Independent are not right-wing at all, but centre or even left-liberal. But, as we have shown in numerous books and media alerts, these media organisations are embedded in powerful networks of big business, finance and establishment elites. Naturally, these are the one per cent - or even narrower - interests that corporate media largely serve and support. Such media do not even deserve to be called 'centre', if the term is to retain any meaning.
In this case, of course, a thought experiment is not required because reality carried out the experiment for us, with the results being all too obvious last Friday. The Tories were returned to Westminster with a 12-seat majority. Notably, they only had 37% support from a turnout of 66%. That means only 24% of the eligible electorate actually voted for a Tory government. Such is the undemocratic nature of the electoral system in the UK. The establishment wins every time.
As Neil Clark observes in an article for RT, there is a long history of British press scaremongering to prevent any threat to corporate and financial interests come election time. As usual, the Murdoch press led the way, with the Sun warning on April 30:

'A week today, Britain could be plunged into the abyss. A fragile left-wing Labour minority, led by Ed Miliband and his union paymasters and supported by the wreckers of the Scottish National Party, could take power... You can stop this. But only by voting Tory.'

The ludicrous warning about 'left-wing' Labour - a pro-business, pro-austerity party that has cut its roots from working people - was repeated across much of the press. Even the ostensible 'liberal' Independent, owned by the Russian billionaire Alexander Lebedev, came out in support of the Tories.
After weeks of debate about the likelihood of a hung Parliament and permutations of possible coalitions, opinion pollsters and professional pundits expressed surprise at the relatively comfortable Tory win. But for investigative reporter Nafeez Ahmed, the outcome was predictable. In a piece titled 'How Big Money and Big Brother won the British Elections', published the day after the election, Ahmed noted:

'The ultimate determinant of which party won the elections was the money behind their political campaigns.'

The Tory party was the biggest recipient of donations, 'the bulk of which came from financiers associated with banks, the hedge fund industry, and big business.'
In summary:

'the most important precondition for victory in Britain's broken democracy is the party's subservience to corporate power.'